School Brochure

When developing a brochure, gather and study brochures from other Adventist and private schools to identify the strengths of each one. Determine your target audience and what information needs to be included. Carefully consider the words used. Be especially careful to avoid using unique Adventist lingo. Appoint someone to take high quality photographs depicting a spiritual focus, hands-on learning, and genuine smiles. Select pictures that speak volumes. Do not overlook simple, everyday occurrences such as students raising their hands, singing, or engaging in a nature lesson. Pictures are a powerful means to convey the fact that tuition is well worth the investment.

Make certain that you have up-to-date photo releases for all students included in any photos that are used. Never identify students by name in such publications.

The board may choose to have a professional develop a brochure for your school, or they may put in place an ad hoc committee to work on it. Drafts should be presented to the board for final approval before printing takes place.