Marketing

The most important piece of a marketing plan is for the principal or teacher to keep the day-to-day functioning of the school in very good order. Students who demonstrate satisfaction, contentment, academic growth, and success are the most valuable marketing tools.

Find detailed branding and marketing materials here.

Creating a marketing plan for your school requires team effort on the part of the board, constituency, pastor, principal or teacher, students, and parents.

The ultimate goal of your marketing strategy is to convey that your school is:

• An excellent academic choice.
• An indispensable link in the partnership of home, church, and school.
• Supportive of the mission and standards of Adventist education.
• An extension of the ministry of the constituent church(es).
• A unique asset in the local community.

Effective marketing tools are those that clearly translate the messages stated above into formats that are easily understood and accessible to your targeted audience.

Happy families will be your very best promoters. Word of mouth goes a long way. Quote the comments of very satisfied parents on your website and in your school brochure, with their permission. Solicit parents who would be willing to give a reference about the school to prospective parents. Remember to tap the recent alumni population for testimonials as well.

The board is responsible for locating and delegating tasks to other individuals who will help make the implementation of the marketing plan a success. The prayerful support and energy of all is essential.