Adventist Education Branding Standards

In order to maximze the potential for promoting a positive image of Adventist education, it is important to put forward a consistent, cohesive brand, used in an intentional manner.

The NAD Adventist Education Logo

The center of Adventist Christian Education philosophy is inherent in the logo design and tagline. The logo uses the initials “A” and “E” in a spiritual arrangement. The upward road within the block “A” illustrates that Adventist education points students heavenward, ever aspiring to more true knowledge and understanding. Adventist Education is a journey to eternity through knowledge and the miracle of grace in the heart. It is an active learning system that emphasizes excellence and a Christ-centered life. As the “three angels’ message” is central to Seventh-day Adventist doctrine, it is also at the core of Adventist education. This “message” sounds deliberately, preparing youth to be committed and valuable members of society and heirs of Christ.


The Logo

The Adventist Education logo is composed of the mark (the stylized “A”) and the signature (the words “Adventist Education”). The mark may not be used without the signature.

The Tagline

The tagline “A Journey to Excellence” ties in with the NADOE document that was produced in 2002 to create a renewed vision for curriculum in Seventh-day Adventist schools in the 21st century. It is about innovative change that builds on the strengths of the past to create a dynamic future.

Logo Colors

Make sure to match these colors when printing the logo.


Supplementary Colors

These additional colors have been chosen to coordinate with the logo colors, and to create an optimistic, vital, and innovative yet restrained feel.



These fonts have been chosen to carry forward the Adventist Education brand voice and personality.