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Description: The AVP for Integrated Marketing and Communications has responsibility for overall communications, research-based messaging, marketing, and branding activity for the University. The AVP serves as the University’s chief marketing and communications officer and is a key member of the University’s leadership team. The AVP represents and promotes the University, increasing its visibility and supporting the institution’s mission, vision, and goals. The AVP leads the development and implementation of the University’s brand vision, strategy, and public relations campaigns to attract the best students, motivate alumni and donors, and recruit high quality faculty and staff. The AVP oversees the areas of university communications, publications, photographic services, social media, digital signage, web, news media, and marketing research relevant to higher education. The AVP will lead strategic research initiatives leading to the development and implementation of action plans for effective marketing of the University and its academic programs. The AVP will also effectively provide strategic direction and coordinates marketing and communications produced by other academic and administrative units.
Experience: Masters in journalism, public relations, communications, or a related field is required
5-7 years of experience in a similar role, preferably in higher education
Passion for WAU’s mission and vision
Demonstrated skill and comfort in proactively building relationships with internal stakeholders and external media, and in successfully positioning subject matter with the media to achieve high-impact placements
Extensive successful writing and editing experience with a variety of print and online communications media
Demonstrated experience and leadership in managing a comprehensive strategic communications, media relations, and marketing program to advance an organization's mission and goals
Innovative thinker, with a track record for translating strategic thinking into action plans and output
Excellent judgment and creative problem solving skills, including negotiation and conflict resolution skills
Superior leadership and management skills; ability to influence and engage direct and indirect reports and peers toward desired outcomesSelf-reliant, good problem solver, results oriented
Demonstrated ability to develop and manage a department budget
Ability to make decisions in a changing environment and anticipate future needs
Excellent and persuasive communicator
Exceptional written, oral, interpersonal, and presentation skills and the ability to effectively interface with senior management, WAU Board of Trustees and staff
Energetic, flexible, collaborative, and proactive; a team builder and leader who can positively and productively impact both strategic and tactical finance, and administration initiatives
Knowledge of all Microsoft Office software and other related communication/marketing software and demonstrate the ability to learn and use institutional software systems.
Contact:Human Resources7600 Flower Ave
Takoma Park MD 20912
All applicants for this position must apply online at:
or at our general Careers website at www.wau.edu/careers - click on "Employment Opportunities", search for the specific position.